Conservation Minnesota
Don’t Trash the Phone Book

Our Sponsors

This website is a first in the nation partnership between a non-profit conservation organization and phone book publishers. It is a clear sign of our joint commitment to consumer choice and environmental protection. To create Don’t Trash the Phone Book, Conservation Minnesota has partnered with the Local Search Association and the two largest publishers of Yellow Pages directories in Minnesota: Dex Media and hibü. The Local Search Association worked with over 160 publishers nationwide to create its website, allowing individuals to choose the number of directories they wish to receive.

Dex Media

Dex-MediaDex Media is an advocate for local business committed to powering regional economies while reducing its environmental impact. Dex Media has implemented programs focused on resource reduction, environmental manufacturing practices, recycling and sourcing sustainable materials when possible. It was one of the first publishers to sign the Local Search Association and Association of Directory Publishers Joint Environmental Guidelines which underscores the company’s commitment to environmental responsibility. Dex Media’s books are printed on paper containing up to 40 percent post-consumer recycled fiber and, when available, the remaining paper content comes from wood chips and pulp – waste products of the lumber industry. In addition, Dex Media was the first company to clearly promote consumer choice on telephone directory covers.

The company’s paper reduction initiatives are integral to the printing and distribution process. It has implemented internal programs to limit the amount of paper used by focusing and modifying print and distribution models. With the reduction of residential White Pages, trim sizes and other paper friendly options, Dex Media decreased its use of paper by more than 55% from 2011 through 2013.  Paper reduction does more than decrease the amount of paper used; it limits the amount of ink used and impacts the amount of fuel consumed in the product’s distribution by both freight partners and vendors.

In addition to reducing paper, Dex Media works diligently to develop accurate projections of the number of books that will be used by consumers. By carefully managing projections, Dex Media has significantly less waste and fewer in-stock books to recycle between publications. Dex Media reduced excess print directories (salvage) by 50% as of 2013, and reduced print directory quantities by 32.97%.

Dex Media works with state and local governments, industry and environmental groups such as Earth 911. Together, the organizations educate consumers and communities about the benefits and value of print directories, as well as promote directory delivery opt-out. Dex Media donated consumer awareness recycling magnets for collection dumpsters as well as reusable cloth bags made from recycled materials to food banks and Keep America Beautiful recycler appreciation days. Together these initiatives help foster a community of stewardship and recycling to minimize impact on the environment while balancing the needs of consumers, small- to medium-sized businesses and local economies.


HibuToday’s Yellowbook directories are made from industry wood waste and virgin fiber, printed with soy based inks, and bound with vegetable based adhesives – making them 100% recyclable. Best of all, we partner with companies that are as committed to the environment as we are. We use hydro-electric energy to power production, adhere to strict environmental standards and maintain certification with some of the top stewardship councils in the world.

Local Search Association

LocalSearch175The Yellow Pages industry helps consumers find local businesses through print, web and mobile directories. However, there is no need to deliver a phone book to someone who doesn’t want one. That is why the Local Search Association created, an easy-to-use website where users can choose which print directories to receive or stop delivery altogether. For those who want print directories, they are fully recyclable – and 70 percent of them are recycled according to the EPA. Major publishers use recycled content where available as well as soy-based inks and non-toxic glues. In addition, paper usage has decreased 58 percent between 2007-2012 and is projected to reach more than 60 percent by the end of 2013, driven by changes in directory sizes, more efficient manufacturing, reduction in White Pages deliveries and