One of the more fun parts of my job this summer has been working on the partnership we formed with Coors Light to start the #BeerSavesLakes project.
The premise is simple enough, from now through August 31st, 2015, Coors Light will make a 10 cent donation for every case or case equivalent of Coors Light beer sold throughout the state. Likewise From now until December 2015, anytime you tweet #BeerSavesLakes, Coors Light will donate $1 to Conservation Minnesota. With the ultimate goal being to raise $100,000 for Conservation Minnesota to protect our Minnesota waters!
But it’s not just the turnout at these events that make it clear how popular this campaign is. It’s also the people I’ve been privileged enough to meet at all of the different events.
They’ve included Conservation Minnesota members and people who have never heard of our organization before. Grandparents who want to preserve our natural heritage for their grandkids and young people worried about the high level of pollution already found in our lakes and rivers. Needless to say, these events include Minnesotans for all walks of life. Which is why this partnership is so successful – it connects people from all walks of life to the thing they care a whole lot about – water. Whether that’s because they like going to the lake for quiet or for a party, or because they want to reduce mercury in water or increase awareness of zebra mussels. This partnership allows all Minnesotans a seat at the cleaner water table.
So, this summer make sure to use #BeerSavesLakes to tell us why you care about Minnesota’s lakes. And don’t forget to have a (responsibly consumed) Coors!