Lakes, Rivers & Water
Conservation Minnesota and Coors Light have teamed up to better engage Minnesota lake users on the health and care of the lakes we play in. Whether you like to fish, boat, swim, or just sit on the dock, our waters define life in Minnesota. Our lakes and rivers are our most vital natural resource. Water is also the most important ingredient of beer, so this summer, Coors Light has partnered with Conservation Minnesota to maintain the lakes, rivers, and other natural water sources that Minnesotans rely on for recreation and refreshment.
Want to help? Follow @CoorsLight on Twitter, use the hashtag #BeerSavesLakes in your tweets, and Coors Light will donate $1 for each posted tweet. Also, for every Coors Light purchased in the state of Minnesota from May-August, MillerCoors will make a donation to Conservation Minnesota clean water efforts. You can also join Coors Light and K102 at events around the Twin Cities – for the complete schedule, visit www.K102.com, keyword Coors Light. Help raise $100,000 for Minnesota clean water efforts!
Coors Light cares about Minnesota lakes, and with Conservation Minnesota, you can keep them refreshed all year long! #beersaveslakes
About Coors Light
In 1873, Adolf Coors founded Coors Brewing Company in the foothills of Golden, CO. He chose this location based on the easy accessibility to some of the purist water sources in the United States. Today, Coors Light remains true to their legacy as they continue to refresh the world with the power of pure, cold, Rocky Mountain water in their beer. In 2008, SABMiller and Molson Coors entered into a U.S. joint venture to create MillerCoors. At MillerCoors, we have nearly 300 years of combined brewing heritage, a portfolio of industry-leading brands and the best team in beer.
Over the past year, we have continued to make water efficiency improvements in our breweries and invested in new water projects in our brewery watersheds. In our agricultural watersheds, we have continued to work with our barley farmers to reduce agricultural resource risks. We are proud of the progress we have made and recognize opportunities to build on our success. We conducted watershed risk assessments that highlight significant and growing water-related risks within our brewery watersheds and agricultural supply chain. Building on this knowledge, we developed water stewardship goals that focus on these priority watersheds.
Our 2020 goals and three-part water stewardship strategy focus on the long-term sustainability of our most essential ingredient:
- Efficient Water Use in Our Breweries: Continue to reduce our water-to-beer ratio across all our direct operations to achieve an average ratio of 3.0:1.0.
- Sustainable Brewery Watersheds: Restore a volume of water equal to the final product volume from our breweries located in water-stressed watersheds, through stewardship projects that directly contribute to the sustainability of the local water resources.
Resilient Agricultural Supply Chain: Expand our sustainability programs to manage and reduce agricultural resource risks, including water risks, in 100 percent of our key barley-growing regions.