Conservation Minnesota

Conservation & Customer Choice – Local Search

The Local Search Association has partnered with Conservation Minnesota to create www.DontTrashThePhoneBook.org, making it simple LocalSearch175for you to choose the number of directories you wish to receive, stop delivery of directories, or find out how to recycle phone books in your area. The website is a first in the nation partnership between a non-profit conservation organization and phone book publishers. It is a clear sign of our joint commitment to consumer choice and environmental protection. To create Don’t Trash the Phone Book, Conservation Minnesota has partnered with the Local Search Association and the three largest publishers of yellow page directories in Minnesota: Dex One, Yellowbook, SuperMedia.

About Local Search

The Yellow Pages industry helps consumers find local businesses through print, web and mobile directories. However, there is no need to deliver a phone book to someone who doesn’t want one. That is why the Local Search Association created www.YellowPagesOptOut.com, an easy-to-use website to choose which print directories to receive or stop delivery altogether. For those who want print directories, they are fully recyclable – and more than 71 percent of them are recycled according to the EPA. Major publishers use recycled content where available as well as soy-based inks and non-toxic glues. In addition, paper usage has decreased 50% since 2007, driven by changes in directory sizes, more efficient manufacturing, reduction in White Pages deliveries and YellowPagesOptOut.com.

Today’s Yellowbook directories are made from industry wood waste and virgin fiber, printed with soy based inks, and bound with vegetable based adhesives – making them 100% recyclable. Best of all, we partner with companies that are as committed to the environment as we are. Companies that care. They use hydro-electric energy to power production, adhere to strict environmental standards and maintain certification with some of the top stewardship councils in the world. Learn more at: www.recycleyellowbook.com