Conservation Minnesota

Press Release: New television ad sheds light on the risks of sulfide mining

MINNEAPOLIS, MN – Thousands of Minnesotans who tuned in to election night coverage also witnessed the debut of a commercial outlining risks associated with introducing sulfide mining to Minnesota. The ad began its initial week on air last night and was produced by the Mining Truth coalition.

The 30-second ad brings attention to sulfide mining’s history of toxic pollution and its possible impacts on Minnesota’s lakes and rivers. It is available for viewing online at

“At this point, most Minnesotans are unaware of the significant differences between traditional iron mining and the sulfide mines that are being proposed. We believe an informed discussion will lead to the best decisions for our state,” said Paul Austin, Conservation Minnesota executive director, one of Mining Truth’s lead organizations. “It is critically important that these proposals receive close public scrutiny, with citizens and leaders knowing the full truth about the industry’s track record.”

“The multi-national corporations who seek to set up shop in Minnesota have managed many sulfide mines around the world.  The problem is that they have never successfully operated and closed a sulfide mine without polluting local lakes and rivers,” said Paul Danicic, Friends of the Boundary Waters Wilderness executive director, another coalition lead. “Taxpayers in the western United States now face hundreds of millions of dollars in clean-up costs related to sulfide mining.”


About Mining Truth

Mining Truth brings together a cross-section of Minnesotans to make sure everyone knows the truth about sulfide mining and its risks to Lake Superior, the Boundary Waters Canoe Area Wilderness and Minnesota’s future. Its goal is to provide credible resources and an open forum for discussion so that Minnesotans can make an informed choice about this important issue. Mining Truth was founded by Conservation Minnesota, Friends of the Boundary Waters Wilderness and the Minnesota Center for Environmental Advocacy (MCEA). For more information, visit

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