Conservation Minnesota played a lead role in passing the Clean Water, Land and Legacy Amendment.
Prior to the Amendment, we conducted an annual State Budget Analysis to show the public how state money was being spent in for conservation projects. Our study discovered and published the fact that conservation spending had reached a 30-year low in the early 2000s.
During the Vote Yes campaign, we developed a modeling system to identify swing voters and voters likely to own hunting and fishing licenses. Working with our partners, we used creative marketing to leverage the overwhelming support that passed the largest state conservation measure and the largest state arts funding measure in United States history.
Today, in partnership with Minnesota Citizens for the Arts, we monitor Legacy Funding to make sure that the money is distributed to conservation and arts projects as the law was intended. Additionally, we make sure that funds are not diverted from traditional, pre-amendment sources.